Kenneth Brown Opens Retail Store
A Top Designer’s Laboratory
I never thought about the value that having a retail space can add to a designers work.
Sure, the designer might pocket a bit of profit, and his customers score tastefully chosen floor lamps and side chairs. But there’s more to it.
Our friend and top interior designer, Kenneth Brown, just opened his first retail store. You’ll find Kenneth Brown Home on the street level of the same historic West Fourth Street building where Kenneth sketches out dapper-chic spaces for celebrities and Los
The real value in this showroom, or more accurately atelier (a swanky French term for a designer’s studio) is in having a testing ground.
“The best part of this process has been my ability to clearly define what my favorite look is,” said Kenneth. “The store is becoming a great laboratory for me to experiment.”
It’s about seeing how pieces interact in a real space, before they go to a client’s home. In doing so, Kenneth is unearthing new gems. “I never thought I’d have a carved wood chair sitting across from a tuxedo style sofa,” he said.
Kenneth is also using the design lab to test new services.
“Part of the reason I wanted to open a retail store was to experiment with new ways to work with clients,” said the designer and popular TV Host.
“We hope our typical customer will be someone that was too timid to call and hire us when we were a private firm. I hope to be able to work with those who have saved enough to do one room at a time. It’s part of the new economy.”
In the small space, visitors will discover curated room settings in a sophisticated transitional—modern meets traditional—style.
“You will find everything from one-of-a-kind commissioned art, to my upholstery collection, down to the wood floors we installed,” said Kenneth. “Prices range from $8,000 for large abstract art pieces down to $4 for a gorgeous box of matches.”
More gifts and small accessories are planned.
What’s been most challenging about this undertaking?
“I don’t want to throw stuff everywhere for the sake of selling a lot of ‘stuff’,” said Kenneth. “Editing is always the biggest challenge.”
Kenneth Brown Home
5619 West Fourth Street
NE corner of La Brea and Fourth, behind the Silk Trading Co.,
Los Angeles, California.
Monday – Saturday: 12 pm – 6 pm
Sunday: 12 pm – 5 pm
A store Web site is in the works.