Fashion4Home Furniture Launches in U.S.
Social Furniture — It’s Here!
Yesterday marked the U.S. launch of Berlin, Germany’s Fashion4Home, and the stateside beginning of “social furniture.”
Sure, Fashion4Home is an online-only furniture retailer that says it offers products at “50-70% less than traditional retail prices,” but that’s not the coolest thing about it.
Here it is: We the people have a say in what Fashion4Home produces.
We are on the design team.
Through Fashion4Home’s Voting area, we help it decide which designs to manufacture, which collections should be extended, and which designers should be treasured.
Crowdsourcing comes home.
According to Fashion4Home, “Shoppers vote and comment on product sketches from world-renowned furniture designers…This creates an open innovation environment for…furniture designers to share their ideas directly with consumers, gain immediate feedback and speed up product design.”
Fashion4Home.com claims to be the world’s first hub for furniture designers and consumers to interact directly. Click to vote for those products you want Fashion4Home to produce, and add your comment like:
“Hey nice chair, but how about you swap the white and black colors, and go with a satin finished base.”
Today 27 products are available for voting, including contemporary furntiture and artwork. More are planned soon.
I came across Fashion4Home last fall when it first launched in Europe and I thought, ‘This is going to be a hit–can’t wait ’till it comes here.’
The wait is over.
First social media, now social furniture. What do you think will be next?